"It's a Key Lever": Influence Marketing Pushes Brands' Advertising Strategies

Le Figaro

Lean Right

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DEXYPTAGE - To reach a younger target, more than eight out of ten brands report having conducted at least one such campaign in the last two years, according to a study conducted by Reech. But their impact remains difficult to assess.

journaldunet.com

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The investigation revealed on Thursday 22 January by Reech with the Union des Marques, ARPP and Snap shows that TikTok continues to be as powerful among brands and agencies in France, to the point of bringing Instagram's heel.