A Love Letter to Fayoum: Branding from the Inside Out

A Love Letter to Fayoum: Branding from the Inside Out

When you close your eyes and picture a city, what likely comes to mind first are the iconic landmarks, such as the architecture, the bustling streets, and the destinations that draw tourists in. But, if you linger a little longer, the image begins to shift and subtler details emerge: the daily life of its people, the warmth of its community spaces, and the nuances that give a city its soul. It starts to feel less like a postcard for strangers an…