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A Lesson in Kindness, Inclusion and How Kids Eat Differently
The campaign uses a song and resources with Elmo to help schools and families normalize tube feeding and reduce isolation, Compleat said.
Compleat, a leader in tube feeding formulas, launched 'What Is Better Than How,' a campaign featuring Sesame Street's Elmo to promote awareness and representation for children and families who experience tube feeding daily.
Limited awareness can leave children who are tube fed and their families feeling isolated or unseen, according to Gerard Minor, a pediatric gastroenterology and hepatology specialist.
The campaign includes an original song celebrating the many ways people eat, reinforcing that what matters is not how you eat, but that you are nourished, loved, and included.
Helping children understand differences early encourages curiosity, kindness, and inclusion, Minor said; parents and teachers can normalize tube feeding as everyday conversation rather than separation.
Families and educators can visit Compleat.com/WhatIsBetterThanHow to hear the song, create personalized versions, and learn more about fostering awareness and representation for tube-fed children.