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A K-beauty turf war is brewing in the US

Summary by Business Insider
There's a territorial war for K-Beauty brewing in the US.Kim Hong-Ji/REUTERSThe US loves Korean beauty, which is sparking a turf war among America's biggest beauty retailers.Sephora and Ulta Beauty are signing exclusive sales partnerships with K-beauty brands.This comes ahead of South Korean retailer Olive Young's much-awaited US debut.As South Korea's beauty giant Olive Young gears up to land on US shores, American retailers are jostling for a …

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A K-beauty turf war is brewing in the US

There's a territorial war for K-Beauty brewing in the US.Kim Hong-Ji/REUTERSThe US loves Korean beauty, which is sparking a turf war among America's biggest beauty retailers.Sephora and Ulta Beauty are signing exclusive sales partnerships with K-beauty brands.This comes ahead of South Korean retailer Olive Young's much-awaited US debut.As South Korea's beauty giant Olive Young gears up to land on US shores, American retailers are jostling for a …

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Business Insider broke the news in United States on Wednesday, October 15, 2025.
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