A history of the game-changing Toyota RAV4

As Toyota renews its fetish model with a sixth generation, let's go back to the remarkable beginnings of what was a small urban SUV. Back in 1994, with the one who was going to invent a new segment.

A history of the game-changing Toyota RAV4

Toyota is often credited for kicking off a rush of interest in compact go-anywhere crossover vehicles with the RAV4. The Toyota RAV4 is as well known and ubiquitous as models like the Camry and Corolla, but its history is quite a bit shorter than those models. Making its global debut in 1994, the Toyota RAV4 aimed to be easy to park in busy city streets, while also offering uncompromising all-terrain ability for sporty owners with outdoor pursu…

A brief history of the Toyota RAV4

Toyota debuted the sixth-generation RAV4 on May 21, continuing a crossover lineage that dates back 31 years. When the original launched in 1994 no one, probably not even Toyota, predicted how massive a sales success the model would be. Toyota … Continue reading →