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Beyonce Plays 'Denim Cowboy' in Chapter 4 of Levi's Jeans Ad

SMALL TOWN, AUG 4 – Beyoncé stars alongside Timothy Olyphant in Levi's ad featuring a stylish narrative where she wins a pool game to claim a cowboy's jeans, promoting Levi's denim line.

Summary by UPI
Beyoncé stars in Chapter 4 of her Levi's jeans ad, titled "The Denim Cowboy." It expands on previous clips "Launderette," "Pool Hall" and "Refrigerator."

2 Articles

The CutThe Cut
Left

A Good Denim Ad, Thanks to Beyoncé

Is the Beyoncé and Levi’s denim ad, an aesthetic cowboy story, supposed to reveal something about what’s to come next for the singer? Or is it just an insanely aesthetic ad we’ll be thinking about in place of that other jeans ad?

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UPIUPI
Center

Beyonce plays 'denim cowboy' in Chapter 4 of Levi's jeans ad

Beyoncé stars in Chapter 4 of her Levi's jeans ad, titled "The Denim Cowboy." It expands on previous clips "Launderette," "Pool Hall" and "Refrigerator."

·Washington, United States
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Bias Distribution

  • 50% of the sources lean Left, 50% of the sources are Center
50% Center

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UPI broke the news in Washington, United States on Monday, August 4, 2025.
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