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Hartwall Arena Renamed Veikkaus Arena Under New Ownership

Summary by Helsinki Times

The former Hartwall Arena in Helsinki will now operate under the name Veikkaus Arena, following a ten-year sponsorship agreement with Finnish gambling company Veikkaus. The name change was confirmed on Wednesday by the arena's new owners and operators. Veikkaus Arena will open to the public in September 2025 after a lengthy closure and renovations. The venue, located in Pasila, is owned by Finnish investment group Trevian Kasvu LP Ky, which acqu…

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Helsinki Times

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Hartwall Arena renamed Veikkaus Arena under new ownership

6 days ago·Finland

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A Giant Sheet Appeared on the Side of the Helsinki Arena - the Main Owner Does Not Say when the New Name Will Be Revealed

The main owner of the Helsinki Arena, Heikki Viitikko, does not reveal or hint at what kind of name the arena will have.

7 days ago·Finland

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Live Nation Entertainment

LIVE NATION FINLAND ANNOUNCES VEIKKAUS AS NAMING RIGHTS PARTNER FOR HELSINKI HALLI IN LANDMARK DEAL

Helsinki, Finland – July 2025 — Live Nation today announced a 10-year naming rights partnership with Veikkaus, Finland’s state-owned gaming operator, for Helsinki Halli. The venue will be renamed Veikkaus Arena, marking a new chapter for the iconic Finnish arena. The partnership follows the announcement earlier this year that Live Nation signed a 20-year long-term lease to operate the venue. Veikkaus Arena, which will reopen this September, has …

6 days ago

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