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Massachusetts Town Changes Name to Dunkin' to Celebrate Chain's Return

STOW, MASSACHUSETTS, JUL 24 – Stow marks the end of its 'Dunkin' desert' status with a new store opening and offers 100 days of free coffee to the first 100 Dunkin' Rewards members in line.

Summary by WPRI 12
STOW, Mass. (WPRI) — After years without a Dunkin', a Massachusetts town is celebrating the return of the beloved chain. Stow changed its name to "Dunkin'" for one day on Thursday. The town unanimously voted on the decision earlier this month. The town had been without a Dunkin' after its only two locations closed within 30 days of each other back in 2022. The town then became known as the "Dunkin’ Desert" after WBZ NewsRadio’s Matt Shearer post…

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Center

Yesterday, July 24, Stow, Massachusetts opened its first Dunkin’ Donuts, the chain famous throughout Massachusetts. On July 8, a local municipal board unanimously approved a motion to change the name of the town to Dunkin’ on Thursday, July 24. The name change was only ceremonial to celebrate the grand opening of the new Dunkin’.Originally, the town of Stow had two coffee venues but both closed in 2022, leaving the town without the beloved franc…

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WJAR broke the news in on Thursday, July 24, 2025.
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