Hailey Bieber's Rhode Launches in Sephora's Across Europe
The rollout adds Rhode’s core skin care and hybrid makeup to more than 500 Sephora stores, with exclusive products and limited-edition items.
- Starting Wednesday, Rhode launched in over 500 Sephora stores across 19 new European markets, including France, Italy, and Spain. The expansion brings the beauty brand's core skin care and hybrid makeup collections to millions of new international consumers.
- Rhode's European expansion follows a successful 2025 rollout in the U.S., Canada, and the U.K. CEO Nick Vlahos noted about 74 percent of the brand's social following resides outside the U.S., fueling the push into new territories.
- To celebrate, Rhode opened Café Rhode in Paris and introduced exclusive items, including the Baby Bubble Bag and Lemontini Peptide Lip Tint. Select locations feature custom store builds and 3D architectural installations to create an immersive retail experience.
- LVMH-Owned Sephora serves as a key partner in Rhode's strategy to become a global, omnichannel business. Founder Hailey Rhode Bieber described the collaboration as translating the brand's vision into distinct, physical spaces for its community.
- Rhode aims to become the fastest beauty brand to surpass $1 billion in net sales. The beauty industry will gather for the 25th anniversary of the Pure Beauty Awards on October 15, 2026, at London's Grosvenor House Hotel.
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The cosmetic brand launches Rhode, the brand founded by model Hailey Bieber, in 500 of its stores in Europe.
Hailey Bieber's Rhode launches in Sephora's across Europe
Rhode, the beauty brand founded by Hailey Rhode Bieber and part of e.l.f. Beauty is now available at Sephora online and in over 500 stores across Europe. This expansion with Sephora in Europe increases global access to rhode through physical retail, marking a pivotal next stage for the brand. This follows the 2025 rollout with Sephora in the U.S., Canada, and the U.K. Launched in June 2022, Rhode began with a curated lineup of skincare including…
The popular Rhode Hailey Bieber brand has arrived at Croatian Sephora and is available online and in stores today, along with favorite skincare and make-up hits.
The cosmetics brand of Justin Bieber's wife, present and in Brasov Rhode (rhode), the cosmetics brand founded by the top model Hailey Rhode Bieber, the wife of well-known singer Justin Bieber, has launched in Romania, through a partnership with the Sephora chain. Rhode products are available today in 21 of the 35 Sephora stores in Romania, [...]
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