"A Crazy Virtuality": Booksclubs and "Reading Parties", New Promotional Lever for Publishers
2 Articles
2 Articles
RECIT - The profitability of these events is still low, but publishing houses, brands and booksellers make a long-term bet in order to broaden their readership to a younger audience.
Forget the "book clubs" and their cohort of literary debates between friends, here come the "reading parties" or "reading raves", events where the one meets to read... in silenceThe temperature is perfect. Just soft enough to lizard out, just fresh enough not to succumb to the turquoise call of the Aar. It is 16:00 in Bern on this spring Sunday and in the park of Grosse Schanze, behind the university, a surprising ride is set up. In the enclosur…
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