What Alphabet's plan to launch a lower-price YouTube product means for the stock

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What Alphabet's plan to launch a lower-price YouTube product means for the stock

The emphasis on YouTube subscriptions is a key part of the Alphabet story as it diversifies the company away from advertising.

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Cheaper YouTube Premium Lite plan may be coming soon, but it has ads

Some people might say the YouTube experience is being ruined by YouTube Premium price hikes, Google's tougher stance on ad blocker use, and more annoying YouTube ads. But Google is apparently considering a cheaper YouTube Premium version that might include limited ads. The YouTube Premium Lite plan isn't new, as the company canceled the previous version last year. However, Google is now testing a new Lite version in certain markets. Users in Aus…

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Between the ad-filled freemium experience and the rather expensive YouTube Premium subscription, the platform has found a compromise whose launch is approaching. This YouTube Premium Lite formula will be cheaper, but will still have ads. [Read more]Did you know? Google News lets you choose your media. Don't miss out on Frandroid and Numerama.