A car is not a car if it is not fun - Toyota CEO Koji Sato

Car news today: Elon Musk to helm Tesla for five more years, Toyota CEO declares “fun cars” mandatory, and more – 22 May 2025

This post appeared first on Chasing Cars. Thanks for joining us this Thursday, May 22nd, 2025. Notably in car news today: Tesla CEO Elon Musk commits to five more years at the helm, and Toyota CEO declares that cars that aren’t fun, aren’t to be considered cars at all! Browse this issue: Elon Musk locks in five more years as Tesla CEO Toyota CEO declares “fun cars” mandatory Ford adds ‘Black Edition’ to Everest range New Nissan Micra no chance …

The automotive industry has been moving towards the most efficient, more technological and safer cars for years. It is a logical process, but in which many fans think that cars have lost part of their soul. Some of these fans occupy important positions within the sector, such as the chaos of Koji Sato, Toyota CEO, who is very clear about his position: "A car is not a car if it is not fun" He has made this statement during a tax performance prese…

Toyota boss: “a car is not a car if it’s not fun”

CEO Koji Sato wants to avoid his cars becoming mere ‘commodities’

Toyota CEO Calls For An End To Boring Cars - AutoSpies Auto News

Toyota CEO Calls For An End To Boring Cars

Known for its reliability and pragmatism, Toyota now wants to conquer the hearts, not just the wallets. Under the impulse of its CEO Koji Sato, the Japanese manufacturer changes course. No more falsified cars and too rational, gives way to emotional, passionate, and above all, fun models to drive. That could announce the return of beautiful sportsmen? A clear vision: a sporty Toyota must be fun In a recent financial presentation, Koji Sato has b…

A car is not a car if it is not fun - Toyota CEO Koji Sato

While a motor vehicle is many things to many people, Toyota president and CEO Koji Sato is firmly of the opinion that cars should be enjoyable. “A car is not a car if it’s not fun. That’s why we will never allow our cars to become commodities,” Sato said, according to Toyota in-house publication Toyota Times. According to Sato, the time of “cars simply being sold by having better [catalogue specifications]” are gone, and concurred in response to…