A beloved Reese's treat gets an unexpected makeover

Hershey joins confectionery megatrend with coffee crossover

The Hershey Company's Reese’s teams up with viral coffee brand The Nitro Bar for seasonal launch as confectionery brands embrace cross-category collaborations and beverage innovation.

A beloved Reese's treat gets an unexpected makeover

Reese's and coffee brand The Nitro Bar are partnering to launch a limited-time Reese's Pumpkins PB Whip Latte, featuring an early tasting pop-up in New York City on September 14 and 15.

Reese's Flips the Script on Fall Coffee