85% of Indian Marketers Report Measurable Business Impact From AI: MMA Report

AI adoption surges among Indian marketers, but true maturity still elusive: MMA-EY study

Indian marketers are rapidly embracing artificial intelligence across creative, analytics, and customer journey functions, but most organisations are still far from achieving true AI maturity, according to the first edition of the AI Marketing Maturity Study released by MMA India in partnership with EY and powered by Mobavenue. The study, conducted among more than 60 senior marketing leaders across 11 sectors including technology, media, FMCG, B…

85% of Indian marketers report measurable business impact from AI: MMA report

New Delhi: AI adoption in marketing may be accelerating, but many brands are still struggling to connect AI tools across functions and turn experimentation into measurable business impact. A new study released by Marketing Media Alliance India (MMA India) highlights that while marketers are increasingly using AI across content, analytics, customer journeys, and targeting, gaps in integration and long-term strategy continue to remain. Developed w…

85% of marketers seeing business impact from AI adoption

Marketing + Media Alliance (MMA) India released The AI Marketing Maturity Study, a first-of-its-kind benchmarking report developed with EY as Knowledge Partner and in association with Mobavenue AI Tech Limited. Spanning 60+ senior marketing leaders across 11+ industry verticals, the study delivers the most rigorous, data-backed assessment of AI integration in Indian marketing to date, […] The post MMA India study finds 85% of marketers seeing bu…