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TikTok restoring U.S. service after Trump provided ‘assurance’

  • TikTok announced that ad campaigns targeting U.S. Audiences will resume on Sunday after a brief shutdown due to a new law, according to a memo reviewed by ADWEEK.
  • TikTok thanked President-elect Donald Trump for providing 'the necessary clarity and assurance' to service providers, allowing the app to remain available to over 170 million Americans.
  • Users reported mixed accessibility to the TikTok app, which remained unavailable for download on Apple's App Store after federal law compliance.
  • Trump plans to sign an executive order to give TikTok's parent company more time to find an approved buyer before facing a permanent U.S. Ban.
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