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The Importance of Digital Marketing for SMEs

Summary by Infomativenews
By: Mpho Shelile MASERU Small and Medium Enterprises (SMEs) face the dual challenge of maintaining competitiveness while adapting to new technologies. Traditional methods of marketing print media, word-of-mouth, and physical networking, while still useful, are no longer sufficient in reaching a broader audience. This is where digital marketing emerges as not just a tool, but a necessity for business growth and sustainability. Digital marketing r…
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85% of Spanish SMEs consider that their global revenues have increased in the last year thanks to the use of personalized digital advertising. Thus, it is evident from the report of “Competitive Business and Digital Advertising: Promoting Spanish SMEs”, a study by IAB Spain that values the key role played by [...] The post 8 out of 10 SMEs improve their revenues by digital advertising appeared first on Ecommerce News.

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Infomativenews broke the news in on Wednesday, June 11, 2025.
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