I Can't Get 7UP's New Earworm Sonic Logo Out of My Head

I can't get 7UP's new earworm sonic logo out of my head

It’s refreshingly brilliant.

7UP's new sonic identity aims to boost brand recall and emotional connection

MUMBAI: 7UP, Pepsi’s refreshment brand, is making sound an integral part of its identity with the launch of its first-ever sonic logo in India. This is an audio signature that captures the brand’s spirit of delight, and refreshment. As one of the lead markets for 7UP globally, India is leading the way in a bold chapter for the brand with this new sonic identity - one that goes beyond imagery and embraces multisensory design to create deeper conn…

7UP launches sonic logo in India as part of multisensory branding strategy

7UP, the lemon-lime flavoured beverage from PepsiCo, has introduced its sonic logo in India, marking a shift towards multisensory branding. The audio signature, described as a musical logo or MOGO, is designed to reflect the brand’s emphasis on refreshment and aims to strengthen consumer recall through sound. India, one of the major markets for 7UP globally, is the first to roll out the new sonic identity. The move aligns with a broader trend in…