79% Indians Avoid Unknown Business Calls: Truecaller

76% of Indian consumers prefer phone calls over digital channels; spam remains a concern, shows new report

Voice calls continue to rank ahead of email, SMS and chat as the most trusted business communication channel, according to the report.

79% of Indians avoid unknown business calls, creating new challenge for brands: Report - BusinessToday

The report, commissioned by Truecaller and conducted by research agency Kantar, surveyed more than 500 B2B businesses and 1,000 consumers across 17 Indian cities to understand how businesses and customers interact through voice calls

Truecaller report flags trust gap in India business calls

Unfamiliar numbers are fuelling a trust gap in Indian business calls, despite most consumers still preferring voice for urgent matters.

79% Indians avoid unknown business calls: Truecaller

76% consumers prefer business calls, yet 79% avoid answering unknown numbers Voice remains India’s most trusted channel; spam, poor identity, and lack of clarity and customer control erode confidence Truecaller, the global communications platform, has released The State of Business Calling 2026 report, a comprehensive study on the role of voice calls as a customer engagement […] The post 79% Indians avoid unknown business calls, reveals Truecall…