70% of Travelers Would Skip the Front Desk, Mews Survey Reveals: The Rise of Self-Check-In Hotels

The End of an Era: No One Wants Hotel Front Desks Anymore?

The End of an Era: No One Wants Hotel Front Desks Anymore? Source: Svitlana Hulko / Getty  Think back to the last time you THOUGHT about a hotel’s front desk.  It may have been in a movie . . . because they’re becoming less significant in real life. According to a new report, 70% of American travelers are more likely to check themselves into a hotel using an app or a self-service kiosk, instead of walking up to a traditional front desk. And thi…

70% of Travelers Would Skip the Front Desk, Mews Survey Reveals: The Rise of Self-Check-In Hotels

The traditional hotel front desk is no longer a must-stop for modern guests, as revealed by new Mews-commissioned research. Seventy percent of American travelers are likely to check themselves into a hotel using an app or a self-service kiosk instead of a traditional front desk. This preference skyrockets to 82% among Gen Z travelers, signaling a fundamental shift in how guests want to interact with hotels.