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7 ways Charli XCX made Valentino’s Puffer Gloss the standout beauty trend of 2025
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7 ways Charli XCX made Valentino’s Puffer Gloss the standout beauty trend of 2025
Forget subtle. Charli XCX didn’t just wear Valentino’s Puffer Gloss. She almost weaponised it. During her chaotic Brat era, she turned a lip product into a cultural badge. This isn’t about a perfect pout. It’s about a tiny tube that became the emblem of her Brat era, bringing together instant plump, mirror shine and some real-life grit. Here’s how a lip gloss went from backstage essential to cultural phenomenon.A formula built for extremesThis w…
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