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7-Eleven Japan debuts new black-and-white rice ball packaging…but is it because of a naphtha shortage?
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7-Eleven Japan debuts new black-and-white rice ball packaging…but is it because of a naphtha shortage?
Convenience store range strips everything back to basics, including the rice balls. Just last month, Calbee, Japan’s leading snack manufacturer, announced it would be switching to black-and-white printing on its potato chip packages due to a shortage of naphtha, an oil-derived component used in the production of solvents and resins to make printing inks. Ever since then, consumers have been keeping their eyes peeled to see if the naphtha shortag…
·Tokyo, Japan
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