7 effective strategies for positioning products in underserved markets

7 effective strategies for positioning products in underserved markets

When you’re beginning to grow a business, knowing how to enter into new markets is important. For many, at first, this might mean casting a wide net over a broad list of potential customers and seeing what sticks. However, while this approach might provide some small, initial wins, this isn’t a sustainable strategy long term. These markets are often oversaturated with competition, which leads to high customer acquisition costs and low profit mar…