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Google hit with $3.5 billion fine from European Union in ad-tech antitrust case
The European Commission found Google abused its adtech market dominance by favoring its own services since 2014, imposing a €2.95 billion fine and requiring compliance measures.
- The European Union fined Google 2.95 billion euros for breaching competition rules by favoring its own ad services, marking its fourth antitrust penalty from the EU since 2017.
- The European Commission ordered Google to end its self-preferencing practices and take steps against conflicts of interest within the ad technology supply chain.
- The commission's decision to impose a fine follows an investigation that began in June 2021, which found Google abused its dominant position in advertising technology.
- Google plans to appeal the EU's decision, claiming it imposes an unjustified fine and could harm thousands of European businesses, according to Lee-Anne Mulholland, the company's global head of regulatory affairs.
118 Articles
118 Articles
EU Slaps Google With $3.5B Fine
It's another blow against Google. European Union regulators on Friday hit the company with a $3.5 billion fine for breaching the bloc's competition rules by favoring its own digital advertising services. This marks the fourth such antitrust penalty for the company as well as a retreat from previous threats...
Google helps its customers to find advertising spaces - and offers them to themselves. According to the European Commission, the US company is illegally benefiting from them. Therefore, the Brussels authority imposes a fine of 2,95 billion euros on the tech company for violations of competition rules in the advertising business.
The EU Commission has imposed a fine of 2,95 billion euros on the US company Google. It has violated competition rules, it says. Google said of an "unjustified penalty" and announced its intention to take action against it. The EU Commission's investigation showed that Google has a dominant position with its products. This has been abused by the Group since 2014 in order to gain an advantage for its own products. As a result, the US company has …
Google Fined $3.5 Billion For Breaching European Union's Competition Rules
European Union regulators on Friday hit Google with a 2.95 billion euro ($3.5 billion) fine for breaching the bloc's competition rules by favoring its own digital advertising services, marking the fourth such antitrust penalty for the company.
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