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68% of Nigeria’s 2025 music streaming was led by three companies
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68% of Nigeria’s 2025 music streaming was led by three companies
Three global music distribution giants—Empire, Sony, and Universal Music Group—accounted for 68% of Nigeria’s total streaming volume in 2025, underscoring how deeply foreign distributors have embedded themselves at the centre of Africa’s most valuable music market. Empire, an independent American distribution and publishing company, led the pack with 1.2 billion streams, representing 32.88% of all Nigerian Spotify consumption, according to a new…
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