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TikTok restoring U.S. service after Trump provided ‘assurance’

  • TikTok announced that ad campaigns targeting U.S. Audiences will resume after a brief shutdown due to a new law, according to a memo reviewed by Adweek.
  • President-Elect Donald Trump stated he plans to sign an executive order to give TikTok's parent company more time to find an approved buyer before a permanent ban.
  • The federal law required TikTok's parent company, ByteDance, to divest its U.S. Operations by Sunday due to national security concerns, which passed with bipartisan support.
  • Some users reported that the TikTok app was working, but it remained unavailable for download on Apple's App Store due to compliance with the law.
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