$544,000 raised for Make A Wish in Jonesboro, Arkansas - Saga Communications

$544,000 raised for Make A Wish in Jonesboro, Arkansas - Saga Communications

In 1999 Christie Matthews, the KDXY (104.9 The Fox) program director at the time, came to her leadership team with an idea. “Let’s have an event to raise money to grant wishes to children dealing with critical illness.”  The group she referenced was called Make-A-Wish.  Many in the company had never heard of it.  And the goal that first year was to raise enough money to grant one wish: $3,500.  At the end of the first event the group had raised …