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5 steps for a values-driven response framework
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5 steps for a values-driven response framework
A lesson in communciating your beliefes amid crisis from Perkins Coie. Ken Kerrigan is a senior vice president at The Bliss Group and co-lead of the firm’s Professional Services practice. He has no professional connection to Perkins Coie. “It is patently unlawful, and we intend to challenge it.” With those words, issued in a brief statement to the media, the law firm Perkins Coie decided to literally “bet the firm” while defending its values and…
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