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5 myths about market research - MRA Research
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5 myths about market research - MRA Research
Many companies do not do any market or customer research at all. That’s fair enough, but has the decision been made for the right reasons? In this article, we address some of the more common misconceptions about market research and the truths behind them. 1. Market Research is Only for Big Companies Myth: Market research is only relevant for large corporations with massive budgets or hundreds of thousands of customers. Reality: Market research i…
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