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5 Launches of New Drinks in 2026 that Mark Global Trend
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Brands such as Nestlé, Starbucks and Pattern are committed to new formats and opportunities for consumption. Cold coffee, functional drinks and premiumization drive innovation. Launches show how the relationship between convenience, experience and taste evolves. The global beverage market is undergoing a time of transformation driven by changes in consumption habits, the search for personalized experiences and the need to extend consumption oppo…
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