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3 Articles
With company logos in rainbow colours, many companies are committed to Pride Month and the queer community. But this year, the commitment is more restrained, at least on LinkedinNo matter what the weather: Every year in June, the queer community celebrates itself. In the so-called Pride Month, equality and more acceptance are the focus. In this context, the social importance of lesbian, gay, bisexual and transsexual people is remembered. Also in…
Somewhere Over the Rainbow-Washing: Sustaining Pride Month Efforts Beyond June
By reframe52 It’s that time of year again: Pride Month! Storefronts are flooded with rainbow T-shirts and tumblers. Businesses spend days updating their social media to reflect “true support” of LGBTQ+ populations, and consumers are found asking themselves, “Which Pride gear should I get this year?!” Some call it Rainbow Capitalism – profiting off Pride Month-marketing under the ruse of support – while others deem the marketing blitz necessary …
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