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4 Questions for Michel-Édouard Leclerc: "We Are Not Looking for Notoriety" on the Tour De France

Summary by 20 Minutes
Michel Edouard Leclerc at the start of the 2025 Tour de France. President of the E.Leclerc strategic committee, Michel-Édouard Leclerc, came to the start of the 2025 Tour de France in Lille this Saturday to gauge the popularity of his eponymous retail group. And incidentally, his own. After six years of presence on the Tour de France, it remains intact and still as high as ever. This is also because the brand deploys significant resources to ens…

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Michel Edouard Leclerc at the start of the 2025 Tour de France. President of the E.Leclerc strategic committee, Michel-Édouard Leclerc, came to the start of the 2025 Tour de France in Lille this Saturday to gauge the popularity of his eponymous retail group. And incidentally, his own. After six years of presence on the Tour de France, it remains intact and still as high as ever. This is also because the brand deploys significant resources to ens…

·France
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20 Minutes broke the news in France on Saturday, July 5, 2025.
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