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4 comms leaders on measuring the ROI of AI - Ragan Communications
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4 comms leaders on measuring the ROI of AI - Ragan Communications
Measure the impact of AI when it’s hard to quantify. Measuring ROI is important for AI because it proves the technology’s impact on communications. “The AI is creating the content and helping us create the content, but that unique human emotion, which is not there, is what creates context, which is how you influence, and that’s a uniquely human trait,” said Alan Black, director of corporate communications for the United States Navy at Dahlgree…
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