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3R issues risk giving Malay voters ’emotional fatigue’, says analyst

Summary
Bread-and-butter issues will matter more to voters than 3R rhetoric, said analyst Awang Azman Pawi. (Bernama pic) PETALING JAYA: Election campaigns that rely on race, religion and royalty (3R) rhetoric could lead to Malay voters suffering from “emotional fatigue”, an analyst said. Awang Azman Pawi. Awang Azman Pawi of Universiti Malaya said Malay voters were likely to assess a party based on its performance and how it resolves issues, such as th…

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Free Malaysia Today NewsFree Malaysia Today News
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3R Narrative Triggers 'Emotional Fatigue', Malay Voters Now Want Performance, Says Analyst

Yesterday, former Umno information chief Shahril Hamdan said Malay voters were turning to calm and moderate politicians. (Bernama photo) PETALING JAYA: Campaign strategies that rely too much on aggressive rhetoric and sentiments of religion, race and kingship (3Rs) risk triggering 'emotional fatigue' among Malay voters who are now more concerned with performance and resolving the cost of living, said analysts. Awang Azman Pawi. Awang Azman Pawi …

·Kuala Lumpur, Malaysia
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Free Malaysia Today News broke the news in Kuala Lumpur, Malaysia on Saturday, June 20, 2026.
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