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TikTok restoring U.S. service after Trump provided ‘assurance’

  • TikTok announced it will resume ad campaigns targeting U.S. Audiences on Sunday after a brief shutdown due to a new law, according to a memo reviewed by Adweek.
  • President-Elect Donald Trump stated he plans to sign an executive order to give TikTok's parent company more time to find an approved buyer before a permanent U.S. Ban takes effect.
  • The federal law required TikTok's parent company, ByteDance, to sell its U.S. Operations by Sunday or face penalties, which led to the temporary service disruption.
  • The app remains unavailable for download on Apple's App Store, while some users reported that the app was functioning for at least some users.
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