US Edition300,000 Cadbury Heroes tubs to see ‘first ever’ changes in Tesco supermarkets
Cadbury is testing 300,000 paper tubs with new chocolates to reduce plastic waste as part of Mondelez's global sustainable packaging strategy, Tesco said.
- This month, Mondelez International will trial 300,000 new paper Cadbury Heroes tubs at select Tesco stores in partnership with DS Smith.
- Mondelez's 'Pack Light and Right' strategy aims to drive sustainable packaging, with Mondelez International supporting the paper tub trial at Tesco, Cadbury said.
- The paper tubs include OPRL labelling, a QR code for shopper feedback, and pack size of 12 chocolates, with Cadbury Flake temporarily replacing Cadbury Eclairs.
- Partners added that Cadbury will use trial feedback to inform long-term packaging and Heroes assortment, while Tesco and DS Smith praised the collaboration for supporting waste reduction efforts.
- Some observers warn the assortment shake-up this month could divide the nation, while design features like rounded corners and high-quality print aim to 'design out waste', DS Smith noted.
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Bromsgrove Advertiser
300,000 Cadbury Heroes tubs to see ‘first ever’ changes in Tesco supermarkets
300,000 Cadbury Heroes tubs to see ‘first ever’ changes in Tesco supermarkets as part of a new trial across the UK, including a new chocolate
Introducing paper Heroes tubs - Inside Food & Drink
Mondelēz International, one of the world’s largest snacking companies, is partnering with DS Smith, an International Paper company and leading global provider of sustainable fibre-based packaging solutions, to trial 300,000 Cadbury Heroes paper tubs across Tesco stores nationwide from October. The paper tubs are part of a test-and-learn initiative that will inform Mondelez’s efforts to achieve their long-term goal of reducing virgin plastic. T…
Mondelēz Testing Paper Cadbury Heroes Tubs In Tesco
Mondelēz International has partnered with packaging firm DS Smith to trial the use of recyclable paper tubs for its Cadbury Heroes brand as part of its long-term goal to reduce the use of virgin plastic. 300,000 Cadbury Heroes paper tubs (more…) The post Mondelēz Testing Paper Cadbury Heroes Tubs In Tesco appeared first on KamCity.
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