£30 to watch the downhill?! Why trying to make big money out of mountain bike coverage always fails

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£30 to watch the downhill?! Why trying to make big money out of mountain bike coverage always fails

We’ve all heard about it, watching the World Cup live this year is going to cost a whole lot more money, as mountain biking gets lumped in with football and fighting. It’s dreadful news, but we shouldn’t be surprised, here’s why. First up it’s particularly unsurprising when Warner Brothers Discovery (WBD), which owns the rights to show the downhill live, has treated the actual racing the same way already. It’s cataclysmic to us true fans to have…