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3 Things to Look for in a DXP as Conversational Search Changes the Game
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3 Things to Look for in a DXP as Conversational Search Changes the Game
Dan Drapeau is Managing Director at DXP Catalyst Consulting and a CMS Critic contributor. Search is changing. Instead of typing keywords and clicking through ranked pages, users increasingly expect fast, relevant answers, often delivered through conversational tools like ChatGPT, Perplexity, or intelligent site search. They’re landing on your we...
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