2X Buys GTM Specialist The Kiln, Aiming to Redefine Enterprise Marketing

2X expands Marketing-as-a-Service with The Kiln acquisition

Go-to-market platform 2X just acquired The Kiln, a well-regarded partner in the Clay ecosystem known for its GTM engineering chops. The move signals a shift for 2X—from being a Marketing-as-a-Service (MaaS) player focused on execution to a broader, full-stack GTM orchestrator.With this deal, 2X adds advanced engineering capabilities into its already wide delivery infrastructure, enabling enterprise clients to run integrated, multi-channel GTM mo…

2X Buys GTM Specialist The Kiln, Aiming to Redefine Enterprise Marketing

NEW YORK, NY and MALVERN, PA — 2X said it has acquired The Kiln, expanding its reach from marketing execution into full-scale go-to-market orchestration for enterprise clients. The deal adds The Kiln’s GTM Engineering capabilities—built around data-driven revenue workflows and deep expertise with Clay—to 2X’s global delivery infrastructure of nearly 1,300 employees across the United States, Malaysia, and the Philippines. The combined platform po…