Originally reported and written in January 2023, this story has been republished as part of our archival content. Yushika Jolly, a 26-year-old from Ankleshwar, Gujarat had been colouring her hair all through college using formulations she bought off the internet. Today, she doesn’t need to, thanks to her semi-permanent hair colouring brand Paradyes, which she launched in March 2021. Like Yushika, numerous youngsters in India score online mark…
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