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23.8K influencers, 36.9K posts: IPL 2026 begins with social media surge
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23.8K influencers, 36.9K posts: IPL 2026 begins with social media surge
The opening match of the Indian Premier League 2026 season between Royal Challengers Bengaluru and Sunrisers Hyderabad has reflected the growing role of social media in shaping how the tournament is experienced beyond the field of play. Data from KlugKlug indicates that between March 28 and March 30, around 23,860 influencers created approximately 36,970 Instagram posts related to the opening match. These posts collectively generated about 448 m…
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