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2026 Super Bowl ads have started airing. Here are few of our favorites
- On February 9, Super Bowl LX advertisers are buying 30-second spots costing about $US8 million, with major celebrity-led campaigns like Instacart's featuring Ben Stiller and Benson Boone, airing from Levi's Stadium on ESPN via Disney+, Foxtel, Kayo, Fetch TV and the Seven Network.
- Despite the rise of ad-free streaming platforms, television commercials remain a dominant cultural moment, with many Super Bowl viewers tuning in mainly to watch ads rather than the game.
- Creative teasers include Manscaped's grotesque hair-clogged-drain visual, Hellmann's Andy Samberg parody of `Sweet Caroline`, and Uber Eats' four teasers starring Matthew McConaughey, Bradley Cooper and Parker Posey.
- Some ads carry reputational risk, as Ritz crackers executives worried after Bowen Yang, performer, drew blowback, while Budweiser's patriotic 150th anniversary ad features a Clydesdale horse and bald eagle imagery.
- As momentum builds toward next month, teasers featuring a soda-tasting polar bear and Neil Diamond impersonation have begun airing, while publishers run live blogs and pre-game rundowns.
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23 Articles
23 Articles
Koco News5+19 Reposted by 19 other sources
2026 Super Bowl ads have started airing. Here are few of our favorites
From celebrity cameos to storylines that'll tug at your heartstrings, here's a look at the 2026 Super Bowl ads we're seeing already.
·Oklahoma City, United States
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Sydney Morning HeraldReposted by 
The Age
The AgeThe Super Bowl ads leading the billion-dollar battle for your eyeballs
They might be too long for TikTok but, at $US8 million per 30 seconds, the commercial breaks at the Super Bowl are almost as lucrative as the sport itself.
·Sydney, Australia
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Total News Sources23
Leaning Left2Leaning Right0Center20Last UpdatedBias Distribution91% Center
Bias Distribution
- 91% of the sources are Center
91% Center
C 91%
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