After investing more than $25 million in NIL, Texas Tech won its first Big 12 title in school history last season. Heading into 2026, the Red Raiders have invested even more, boasting the most expensive roster in the Big 12 and one of the most expensive in the country. So, is Texas Tech’s rise to the top of the conference the new norm? Check out the latest odds to win the Big 12 at DraftKings Sportsbook as of Aug. 17. This page may contain affil…
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