2025 Was the Year Protein 'Jumped the Shark'

2025 was the year protein 'jumped the shark'

Thirty years ago, when I began studying protein metabolism, I would never have guessed that 2025 would be spent explaining why more protein is not always better.

2025 was the year protein ‘jumped the shark’

Thirty years ago, when I began studying protein metabolism, I would never have guessed that 2025 would be spent explaining why more protein is not always better. Protein was once the quiet macronutrient that was always assumed sufficient. Carbs had their era, and fat had its moment in the sun. Protein arrived late, but I welcomed the attention. The phrase “jumped the shark” comes from a now-infamous 1977 episode of the iconic sitcom Happy Days, …