WOO: Global OOH Spend Hit $70bn In 2024

WOO: Global OOH Spend Hit $70bn In 2024

Media agencies rejoice as global OOH spend expected to climb in 2025. WOO indeed.

Global Out of Home (OOH) spend reaches $46.2 billion in 2024, forecasted to hit $49.8 billion in 2025: WOO Global Expenditure Report

Mumbai: The World Out of Home Organization (WOO) has released its latest Global Expenditure Report, revealing that global OOH media spend reached $46.2 billion USD in 2024, representing 4.8% of global ad expenditure (ADEX). This marks a 10% increase over 2023 and the highest annual spend ever recorded for the medium. The report forecasts further growth to $49.8 billion USD in 2025, reinforcing OOH’s enduring relevance and upward trajectory in a …

2024 sees OOH media spend soar to $46.2bn

Source: [[www.unsplash.com]]Global out-of-home (OOH) media spend reached $46.2bn in 2024, accounting for 4.8% of global advertising expenditure (ADEX). This marks a 10% increase from 2023 and breaks through the $45bn barrier — making it OOH’s best year to date. According to the World Out of Home Organisation’s latest Global Expenditure Report, spend is forecast to rise further to $49.8bn in 2025. Read more...