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$20 billion Perplexity is making a big bet on ditching ads
Perplexity’s revenue grew 4.7 times last year, shifting focus from ads to subscriptions and enterprise sales targeting finance professionals, doctors, and CEOs.
6 Articles
6 Articles
More AI companies test the integration of ads into chatbots' answers, in order to make money and because of users who don't pay subscription. The company Perplexity gives up advertising, explaining that...
Perplexity switches sides in AI ad wars
AI search startup Perplexity is distancing itself from ads amid fears users won't trust chatbots with an agenda to upsell. The move highlights an emerging crossroads for the AI industry as the sector's biggest players hunt for stable sources of income to bankroll massive spending, with giants like OpenAI leaning into ads and others like Anthropic promising to keep them out. Perplexity began phasing out ads late last year and isn't exploring any …
$20 billion Perplexity is making a big bet on ditching ads
Perplexity CEO and cofounder Aravind Srinivas.Craig T Fruchtman/Getty ImagesPerplexity is the latest AI startup to move away from ads, while OpenAI goes all-in.Instead, Perplexity says it's doubling down on its paying users, such as businesses and CEOs.Perplexity says it will take monetization more seriously than it did in the past.Perplexity is going full steam ahead with subscriptions and business sales and plans to focus more on monetization …
Perplexity has opted not to include ads on its platform with the aim that users do not doubt or lose confidence in the 'chatbots' for commercial purposes. ...
Perplexity joins anti-ad camp as AI companies battle over trust and revenue
AI search startup Perplexity is distancing itself from ads amid fears users won't trust chatbots with an agenda to upsell. The move highlights an emerging crossroads for the AI industry as the sector's biggest players hunt for stable sources of income to bankroll massive spending, with giants like OpenAI leaning into ads and others like Anthropic promising to keep them out. Perplexity began phasing out ads late last year and isn't exploring any …
Perplexity says it has no plans to further pursue ads, which it introduced in 2024, after phasing them out late last year over fears they would erode user trust
Cristina Criddle / Financial Times: Perplexity says it has no plans to further pursue ads, which it introduced in 2024, after phasing them out late last year over fears they would erode user trust — Leading start-ups have recently embraced sponsors as they search for revenue — AI start-up Perplexity has abandoned advertising …
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