2 military influencers explain the change that made their content take off

2 military influencers explain the change that made their content take off

Tyler Butterworth (left) and John Howell (right) have built a following on social media as military influencers.Jake Gabbard / Business InsiderArmy soldiers Tyler Butterworth and John Howell use social media to help boost military enlistments.Traditional recruiting methods are less effective as young people spend more time online.Humor and relatable content help them connect with potential Army recruits.Tyler Butterworth's only dedicated followe…