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130 Years of Lv: the Logo His Creator Never Seen

Summary by Capital.de
Louis Vuitton's initials, LV, conceal the tragic and visionary story of a son who set a monument to his father – and, by the way, invented modern brand protectionWhen Louis Vuitton died on February 27, 1892 in his estate in Asnières-sur-Seine, northwest of Paris, he left his son Georges a thriving suitcase empire. One that would become the epitome of wearable luxury over the next generations and would form the basis of the giant LVMH. Whether on…
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Louis Vuitton's initials, LV, conceal the tragic and visionary story of a son who set a monument to his father – and, by the way, invented modern brand protectionWhen Louis Vuitton died on February 27, 1892 in his estate in Asnières-sur-Seine, northwest of Paris, he left his son Georges a thriving suitcase empire. One that would become the epitome of wearable luxury over the next generations and would form the basis of the giant LVMH. Whether on…

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Capital.de broke the news in on Sunday, January 25, 2026.
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