The phrase ‘wardrobe malfunction’ barely existed before 2004, when Justin Timberlake used it to explain Janet Jackson’s Super Bowl exposure on live television. It caught on almost instantly. Within weeks, language trackers counted the term across more than 5,000 stories in major US newspapers, magazines and broadcasts. CBS executives called it unscripted. Federal regulators disagreed. They fined stations and reshaped how live broadcasts handle r…
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