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10 Ways to Escape the Brandcuffs - B2B Marketing
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10 Ways to Escape the Brandcuffs - B2B Marketing
Authenticity. The big dream for B2B brands that want to be seen, believed, maybe even a little loved. It’s an ambitious ask though – especially in a sector where brands dare not show their face without honed and buffed brand guidelines shaping their every move. Such guidelines, of course, are needed. A brand book can be shared across a business, protecting it from careless or wanton visual corruption. Brand rules keep every stakeholder on the st…
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