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£1 Poundland rule they brought back to all UK stores after 'listening to customers'

Earlier this year, Poundland reintroduced a £1 rule in its UK stores and is rolling out £1, £2 and £3 grocery pricing across all stores in phases between now and September.
A former Poundland director said the brand had `lost its way` and became `far too complicated and confusing for customers`, while Barry Williams noted the change broadens the chain's proposition.
Eventually the number of grocery items sold at £1 will increase to 60 per cent as the chain shifts from a `single price` to a `simple price` retailer with trials showing customer support.
Pepco, Poundland’s parent group, said it put the group up for sale after government increases in national insurance and business rates in April, which it said would add further pressure to Poundland’s cost base.
Company managers said pilot trials showed clear success and gave confidence that a Poundland focused on simple value can have a bright future, with managers reporting customer backing.

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